Media and Entertainment is an industry highly dependent on technological advances and a continuous evolution of business models and consumer viewing habits. Due to quite elastic demand surrounding the market, as a result of this fast-changing environment, barriers to entry are relatively low and hence competition is stiff. The market reality is that media and entertainment companies need to be alert and adapt to the developments of the digital age, better understand consumers and capitalize on new opportunities.
Content is king, and as such media and entertainment companies are driven by their will of finding content creation and achieving aggregation, and distribution. It has been established that this industry operates in a very volatile environment in terms of technological advances and new consumer trends. Some policies that have been adopted by the respective companies in recent years include, Formulating effective strategies to boost innovation, investing in digital advertising as well as examining consumer data and different distribution channels.
From interactive gaming, films, music, broadcast radio, television, and print and e-publishing to live entertainment, websites, web TV, advertising, and sports, M&E firms succeed or fail based on how well they identify and manage these trends.
We, ConnectedSky, through consulting experience can help media and entertainment companies to cope with strategic issues. Also, we can help such companies to adapt to the realities of this industry and further to invest on new opportunities.